On the 8th days I received 844 tweets. Mercedes Benz possesses a good marketing strategy

The Historical Mercedes Benz 280s that Put The Seal on The Brand History and Innovation through the time.

A story about the Mercedes Vintage model sold throughout the world

During the 80s the youngsters of my own area and I passed the times mostly outdoor. One of the leisure activities we used to adore was sitting down the building stairs and stare at the countless cars. of different models and brands that crossed our gaze. The cars passed slowly in front of us, as we were in a residential area. On the main road, a bit far outside the area,  the cars  went like a bat out of the hell gaining our full attention.

Some youngsters were astounded by the designs or intrigued by the roar of the engine when the cars increased its speed. Some of us envisioned the model on a big picture and then expressing clearly which was the most appealing on the whole. Of course firm opinions weren’t equal.

The majority of our fathers would work at the near big steel industry. It was made up of various departments which required from the most basic maintenance to the most in-depth, technical one. As consequence, maintenance staffs included loads of labourers. skilled workers, technicians. Nevertheless maintenance staffs would encounter overtime working.

Whether at work or outside, our fathers thrifty applied the basic checks( on a time frame basis) on their own car engines(Oil and water checks, bolt tightness of external part of the engine, cleanness and listening the engine’s roar to detect the general health status of the engine). My friends and I spontaneously crowded around the car which usually got a check.

We every so often chest out shyly each type of enquire. t

The man involved in the check smiled, a sign of contentment and curiosity dropout sprang up on his face. He proceeded with zest the check operations and provided full responses at once The numerous responses gave us a quite good technical background so that we were capable of mulling over the different types of brands’ car, as they possessed their own patents.

However proceeding at admiring the countless models that passed in front of us, all of a sudden, we were petrified by a unique and strange model that pierced our view. It was as strange as potent. Our vivid imagination prompted us on name it the “Unbreakable”.

On the outside the car looked like a familiar one. The design appeared strange to us, but in the end  enough robust. On the inside, besides, the almost comfortable and superbly settled seats gave proof that whatever long  would the journey be it would have assured no signs of fatigue on account of prolonged posture for long time.

Our father had spoken of an aspect of paramount importance: putting together each component of the engine properly and earlier tested its functionality and complied with the project details.

Type of components and their mechanic characteristics are crucial for the motor life and performance.

As consequence maintenance on a wide spectrum had a substantial role (as a result maintenance could vary depending on the first day the motor was assembled to the individual and standard checks, driving style. Maintenance assistance at specific point and time frame diminished a lot the chance of facing unexpected breakdowns.

Brand development & Marketing Strategy

In the long run what made us curious was the comparison with the rest of other brands’ car which often needed a further specific checks and interventions. On the other hand the Mercedes model proudly displayed its steady performance.

After years and years the Mercedes Benz model was” hard to die”, it didn’t matter it was driving on a highway or country road. If you want a long-lasting car this is the perfect model to drive and travel in comfort! This enthusiasm is well explained in the further informative statements.

Over the years Mercedes has gone on designing astounding and efficient model, remaining steady in the development of the engine performance utilising state-of the-art technology, amazing organizational leadership and general management.

 Only the launch of a model (although an astounding model) faced an unexpected problem who might have affected the sales. Mercedes point of sales adopted all those tools who regarded the customer as central in the marketing process. As a consequence applied the Holistic Marketing Approach (also because it was a question of solving a problem) and more specifically the Relationship marketing (customer retention & satisfaction as main purposes)

Point of sales provided constant support to customers, inviting them to provide any type of feedback during the driving experience .The more data the company had the more accurate and precise were the solutions to the problems that the driver noticed. Furthermore The attentiveness and steadiness of the tech-maintainace staff not only solved the problem but also ameliorated the product performance. The loyalty of customer towards a top-notch brand was rewarded for providing valuable and meaningful feedback, furthermore the Brand increase its reputation and position in the market.

Mercedes Benz is considered one of the largest (volume) selling automakers in the world. In 2018 they have sold more than two million cars. Nevertheless, according to furthers studies, Mercedes-Benz were considered to be classy and quite expensive, and defined as a conservative brand.

On the other hand BMW, Audi, Porsche were described relatively sporty and a bit more affordable. To pull in younger audience refreshed both the conservative and the sporty model designing the new and younger Mercedes-benz CLA

In light of the current environmental issue pressed Nations and Global Institution to impose new regulations. Mercedes Benz Company attitudes for changes has successfully commenced in 2020 applying all the pioneering technological devices and project designing tools to the entire car making. A single department called Factory 56 has adhered to that mentioned earlier through the Digital Transformation and Business Sustainability.

The scope is to take full advantage of technology and planning to decrease waste and pollutants through recycling process, utilisation of natural sources of energy. All under a careful supervision of management staffs that take into account the employee value. Achieving at the same time products of high-quality that respond to client needs and according to the new environmental regulations.