Liu Jo Hits a Home Run with their new “Dancing girls” Ad
Liu jo Bag SS20 – An astonishing TV advrtising Camapaing
The Liu Jo brand has launched one of the most impressive and captivating Christmas Video advertising campaigns. Originality and creativity is highly visible, and furthermore perceptible for creative viewers.
Analysing the video promotion we soon notice nice-looking young models who wear outfits appropriate for the whole video making of LJ bag SS20. Furthermore neutral colours of the outfits, emphasised by a light rose tone in the background creating a perfect mix with lights and colours during the entire video sequence.
Then focusing on the size and the design of the “short outfits”, in my personal opinion they have achieved that fit for purpose look as emphasise high-fashion and practicality. All that revived fully the dance steps in the video promotion of the glamorous LJ Bag. At the same time the pleasant and “full of elegance” style dancing boosts the whole advertisement making it appealing and highlighting the versatile use of the LJ bag.
However the success of the campaign largely revolves around the music theme which represented the Disco dance of late ‘70s , a Hit single track( Audio & video) composed by the duo Baccara( two Spanish girls) and called “Yes sir, I can boogie”. Simple lyrics, involving rhythm and an attractive dance style of the singer make all the hit captivating. Furthermore the audience were easily engaged or motivated to dance.
Thousands and thousands of comments on this video campaign is positive for the whole audience who largely appreciate the really nice and expressive models (who dance a successful choreography) and acknowledge the great work of the editing staff. Furthermore people who have watched this video admit that they can’t stop watching and listening it. This is due to the subliminal music message (that underpin the entire dance) which possess as an attractive and powerful melody, which is sweet and likable to the listener’s ears.
In my opinion as a creative person with a substantial knowledge of Music, passionate about Fashion and full of creative ideas I have swiftly perceived the success of the LJ Bag SS20 campaign which is going viral and will perhaps become the most viewed campaign of 2019.
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